Tuesday, June 12, 2012

Demand the Genuine by Full Name, or: 1923 Revisited

Another advertisement from a 1923 UNC alumni publication. The product remains the same, but the approach is a bit different from, say, in 2012, although not that much different. Where to "get a bottle" -- that's a whole different story 89 years later.   

[Coca Cola]
Delicious and Refreshing.

Quality tells the difference in the taste between Coca Cola and counterfeits.

Demand the genuine by full name -- nicknames encourage substitution.

Get a bottle of the genuine from your grocer, fruit stand, or cafe.

Durham Coca-Cola Bottling Co.
Durham, N.C.  

Today's Rune: Harvest.


Charles Gramlich said...

Whether it's the taste or the ads, I don't know. But Coca Cola is about the only Soda I drink, other than an occassional grape, orange, or Mountain dew

pattinase (abbott) said...

I came to Detroit after the glory years. Can't imagine them/