Wednesday, April 07, 2010
Clara Shih: The Facebook Era
I wonder how many out there reading this are using a traditional Franklin Planner (--dates back to 1984, named after Benjamin Franklin), Filofax (-- dates back to 1921: "file of facts") Rolodex (dates back to 1956: "rolling index") or something similar that doesn't necessarily dovetail with computers and miscellaneous wireless devices?
We are now doing many things that have been adapted from traditional functions, while engaging in wholly new electronically and internet-driven activities.
Paying attention to what's going on, ruminating about the new milieu and making suggestions for how to seize opportunities in it: that's some of what Clara Shih achieves in The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Prentice Hall, 2009).
Shih devotes a lot of time to collaborative interaction, indicating one's "level of engagement" by flowing up a pyramid scale: from simple skimming (viewing) through intermediate activities (voting/tagging, commenting) to actively creating and producing.
Shih touches on a number of global networks, many I'd not noticed or heard of until she brought them up. Now I sometimes pick up a new trail in the news like this one, thanks to her: "AOL looking to shut down or sell Bebo this year" (Kevin Spiess - Wednesday, April 7th, 2010); the same article notes that AOL itself is tanking [as badly as, say, Blockbuster], plunging from 25 million plus subscribers in 2002 to a little more than 5 million at the beginning of 2010.)
I was also inspired by Shih to check Alexa, a site that constantly tracks internet volume (See www.alexa.com), and found its www rankings as of today:
1. google.com
2. facebook.com
3. youtube.com
4. yahoo.com
5. live.com
6. wikipedia.org
7. blogger.com
8. baidu.com
9. msn.com
10. qq.com
12. twitter.com
16. wordpress.com
17. myspace.com
Shih also mentions Hi5, Friendster, Tagged, Orkut, Xanga, LinkedIn, Classmates.com, Mixi, Skyrock, Xiaonei, Ning, Netlog and others. Are there any I missed?
Today's Rune: Fertility.
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3 comments:
Erik, I am old skool and still use a Franklin! Tho I am starting to keep lists on my phone..
I guess keeping, like Jodi, phone numbers on my cell phone count for something in the new age. But beyond that i don't even use a calendar. I simply remember shit.
This sounds like something I should definitely pay some attention to.
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